tools

With the ever-increasing sales of smartphones and the burgeoning tablet market starting to skyrocket, coupled with far greater access to more robust mobile data networks, the internet is now being accessed by our users in a multitude of new ways.

The huge range of mobile devices used to browse the web now means you really have to consider making your site mobile-compatible.

Running an e-commerce website is a never-ending task, from trying to squeeze that extra bit of conversion rate out of the check-out page to figuring out which referrers give you the best traffic. There’s also a plethora of tools out there to help you achieve your goals. But which ones do what, and why should you use some of them? This article introduces some of these tools and offers a tip or two on how to use them.

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